After-hours path
If the only action is a form that says you reply in a day, the emergency visit goes elsewhere. We look for a tel: link and a contact form.
For plumbers
Emergency calls go to the number that dials.
A plumbing search is usually urgent. The header needs a real phone link, the page needs to load, and the site needs to say where you work. The free score shows the gaps. The paid report tells a WordPress, Wix, or Squarespace owner what to click.
Service area buried
City names in a paragraph help. Schema and a consistent NAP help more. Both are checked.
Slow on the phone
The speed category prefers Google's mobile score, with LCP called out when it is slow.
What the scan looks for
- Tap-to-call
- Contact form
- NAP and map link
- Mobile speed
- HTTPS
Can I scan a competitor?+
Only if you are allowed to test that site. The form requires that confirmation. The checks are the same ones a browser makes.